Chapter 11. You: The Top Leader's Role
The People Channel is the sum of its parts: all of the managers and supervisors up and down the leadership ranks and informal leaders in and out of management. Its effectiveness is a direct result of top leadership's commitment to it. The People Channel spreads the responsibility for strategic communication across all leaders, thereby making communication more effective and less of a burden on top leadership. However, the top leader's role is indispensable in forming, shaping, and sustaining the People Channel. In that role, top leaders must manage the People Channel, beginning with setting high expectations.
EXPECT A LOT
We recently worked with a company that needed to share important news with its employees ...
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