Chapter 10. Drive and Support: Orchestrate and Sustain On Strategy Conversation

"I want to get on top of the building and shout: Let's get going! I want to put up a giant thermometer like the ones for blood drives to show where we are and how far we have to go. I want to get some action."

That's what a frustrated executive told us as he vented about his organization. He had taken over his organization a year earlier, and he was not getting the cooperation or intensity he needed for the company to be successful. He intuitively knew part of the problem was communication. He was right on every count.

A leader must drive communication. It doesn't just happen. After you finish the Action Equation, build the Conversation Platform, align and equip your ...

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