Chapter 9. Equip: Give Leaders the Tools They Need to Communicate On Strategy
We recently attended a management meeting at a large technology company where the CEO outlined the strategies that were designed to take the company "to the next level." After he walked through the content of the strategies with a PowerPoint presentation and video, the final slide directed the leadership group to communicate the strategy to their employees. It provided a few tips on communication—"techniques you already know," according to the CEO. Also, he said the communications department would provide managers with a PowerPoint presentation and video package to adapt for their local groups. The CEO said it was essential to reach every employee with the presentation. ...
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