Chapter 2. On Strategy Communication: An Overview
Imagine this scene. A group of people are in a conference room talking with each other about sports, politics, or the latest gossip. The discussion is animated. People share information and perspectives. They laugh and sometimes get a bit tense. But the conversation continues, no matter what—until the meeting starts.
A manager dims the lights and starts a PowerPoint presentation. Conversation stops. Some people pay attention, but eyes begin to glaze over. One person stares out the window; another looks at his shoes. People flip through paperwork brought for the occasion. Another emails on her BlackBerry. The presenter begins to resemble Charlie Brown's teacher in the Peanuts cartoon—" Whah, whah, ...
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