O'Reilly logo

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

7 SECURING EFFECTIVE INTRODUCTIONS

WHAT’S THE BEST WAY TO GET INTRODUCED?

Now that we’ve covered the basics of a good introduction, we move to talking about how to actually get connected to your prospect. Is it best to have your client call the prospect? What about an e-mail introduction? Isn’t an in-person introduction the most powerful? When it comes to the method of introduction, one size does not fit all. The nature of your business and especially the nature of the relationship between the referral source and the prospect will help you determine the best way to get connected. As I mentioned in the previous chapter, creating the introduction should be a collaborative process between you and your referral source.

This chapter will cover a few ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required