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Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

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4 ASK FOR REFERRALS

APPROACHING CLIENTS FOR REFERRALS

There’s nothing wrong with word of mouth. Positive word of mouth can get your phone ringing. And it’s great when interested and qualified prospects call you. Nothing better! The problem is, for most businesses word of mouth is not enough. Their phones are not ringing off the hook. And sometimes the people who do call are not always a good match. I believe we need to always think in terms of getting introductions to people. When you think in terms of connections—getting introduced—you no longer settle for techniques that merely stimulate word of mouth. You work to have the connections made for you. One thing I’ve discovered is that even when you ask for referrals and don’t get them, you are ...

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