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Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

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3 PROMOTE REFERRALS

PROMOTE REFERRALS AND INTRODUCTIONS

Great service is not enough! I have often heard people say, “All I have to do is serve the heck out of my clients and I’ll get all the referrals I need.” This is a half-truth. Exceptional products and service should be your standard and will certainly generate some referrals without asking for them. Every business should be getting unsolicited referrals. If you’re not getting unsolicited referrals, then there could be something wrong with your service or client relationships.

Great service alone is not usually enough to get the full quantity and quality of referrals you’d like. Very few companies get enough unsolicited referrals to keep them thriving. And many of the unsolicited referrals ...

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