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Beyond Learning Objectives: Develop Measurable Objectives That Link to the Bottom Line by Patricia Pulliam Phillips, Jack J. Phillips

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CHAPTER 1

2 Why Bother?The Importance of Objectives

Although the need for program objectives might seem obvious, their value and role are much broader than most people think. In this chapter, we cover why we need specific, measurable program objectives categorized at different levels. More important, we examine the benefits of objectives from many perspectives.

FUNDAMENTAL ISSUES

Before describing the benefits of objectives, a few basic concepts should be addressed. These concepts will set the stage for the remainder of the chapter.

Definition of Objectives

Objectives as described in this book are defined based on research, application, and ...

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