Book description
Beyond Bullet Points, Fourth Edition
“Throw away those room-emptying, left-brain slides–and use Atkinson’s book to turn your PowerPoint presentation into an epic.” –Daniel H. Pink, author of Drive and A Whole New Mind
Think beyond bullet points–and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson shows how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint–for memorable, meaningful, and persuasive visual stories. Change your approach–and transform your results!
Find your story thread
Create an emotional connection to increase your impact.
Cut through the clutter
Distill your message and get right to the point.
Bring your story to life
Storyboard your ideas, find your natural voice, and deliver a compelling presentation!
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication Page
- Acknowledgements
- Contents at Glance
- Contents
- About the Author
- Introduction: A Canvas of Light
- 1 A Theater of Persuasion
-
2 Busting the Top 3 Myths About PowerPoint
- The State of the Art of Presentations
- The Old Story about PowerPoint
- Myth 1: Your Audience Will “Get” Whatever You Show Them
- Myth 2: The Same Slide Works Equally Well as Both a Visual on a Screen and as a Printed Handout
- Myth 3: Making a List Is an Effective Way to Present Information
- The Opportunity: Using PowerPoint to Tell a Persuasive Story that Gets Results
- 3 The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling
- 4 Crafting Your Story Structure
- 5 Anchoring Your Story in Your Audience’s Minds
- 6 Thinking Like a Storyboard
-
7 The Magic of Sketching your Graphics First
- What Do I Sketch on Each Slide?
- Sketching the Act I Slides
- Sketching the Title Slide
- Adding a Speaker Introduction Slide
- Sketching The Hook Slide
- Sketching the Relevance Slide
- Create a Simple Visual Prompt with a Photo
- Tap into the Power of Paper
- Sketching the Challenge and Desire Slides
- Introduce the Theme
- Unlock Information with a Visual Prompt
- Link the Act I Slides with a Visual Story
- Sketching the Map and Anchor Slides
- Using Video, Sound, or Motion Graphics (Sparingly)
- Raising Interest with Your Layouts
- Keeping the Theme Flowing
- Presenting with More than One Speaker
- Sketching an Optional Navigation Bar
- Sketching the Explanation Slides
- Sketching a Visual Organizer
- Sketching Headline-Only Explanation Slides
- Sketching the Backup Slides
- Explaining Ideas by Building a Diagram
- Building a Chart Across a Series of Slides
- Completing the Backup Slides
- Switching to Other Media
- Adapting Your Sketches to Your Profession
- Sketching Your Story Template
- BBP Checklist: Sketching the Storyboard
- Ready, Set, Sketch!
- 8 Getting Graphics, Quick and Easy
- 9 Delivering Your Visual Story
- 10 Present This, Not That
- A BBP Guidelines
- B Starting Your Challenge and Desire Headlines
- C Starting Your Map Headlines
- Index
Product information
- Title: Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, Fourth Edition
- Author(s):
- Release date: March 2018
- Publisher(s): Microsoft Press
- ISBN: 9781509305544
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