IN THIS CHAPTER, YOU WILL:
Write the headlines for the first five slides of your presentation.
Use a story sequence to orient, interest, engage, motivate, and focus your audience.
Use a story theme to make new information easier to digest.
WHEN YOU STAND UP to make a presentation, your audience has many other things on their minds that compete with their attention to you and your information. You have to break through the clutter quickly, or you lose your chance to focus their working memory on the new information you’ll present. In addition to the limited capacity of working memory, you also have only a limited amount of time to make a first impression. In the first moments of a presentation, an audience ...