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Beyond Bullet Points, 3rd Edition by Cliff Atkinson

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Chapter 2. Realigning Our PowerPoint Approach with the Research

IN THIS CHAPTER, YOU WILL:

  • Learn why Beyond Bullet Points (BBP) gets the results it does.

  • Review key research principles that every presenter needs to know.

  • Compare the research principles with BBP and the conventional approach.

BEYOND BULLET POINTS (BBP) gets dramatically better results than the conventional bullet point approach because beneath the simple, clear, and compelling visual stories is a sophisticated foundation that determines everything you say, show, and do during a presentation. This chapter will explain why BBP works so well and why the conventional approach so often falls short of expectations.

Three Bedrock Tools of PowerPoint

Throughout its 20 years of existence, PowerPoint ...

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