Appendix D. Starting Your Call to Action Headlines
ONCE YOU HAVE written your Point A and B headlines, you’ll need a Call to Action headline to close the gap, as shown in Figure D-1, middle. As you consider what to write, review a range of phrases that provide the words you can use to start each headline.
Figure D-1. The Call to Action cell, middle, in Act I of the story template.
To use the table, which starts on the next page, look down the middle column to review words and phrases to begin your Call to Action headline, and then look at the range of phrases in the right column to complete the headline. You’ll find a range of Call to Action headline ...
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