Book description
Unlock the amazing story buried in your presentation—and forget boring, bullet-point-riddled slides forever! Guided by communications expert Cliff Atkinson, you’ll walk you through an innovative, three-step methodology for increasing the impact of your presentation. Discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience with your audience. Fully updated for PowerPoint 2010, and featuring compelling presentation examples from classroom to boardroom, this book will help transform your presentations—and your business impact!
Table of contents
- Acknowledgments
- Dedication
- Introduction
- 1. The Perfect PowerPoint Storm
- 2. Realigning Our PowerPoint Approach with the Research
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3. Building a Foundation with the BBP Story Template
- What Does the Road Ahead Look Like?
- Sewing Up Understanding with BBP
- Step 1: Choose a Story Thread and a Pattern to Follow
- Step 2: Pull Through What’s Most Important First
- Step 3: Guide the Visual and Verbal Strands with Your Storyboard
- Getting Started with the BBP Story Template
- Writing Headlines Using Three Ground Rules
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4. Planning Your First Five Slides
- What Will You Show, Say, and Do in the First Five Slides?
- Starting with the Title and Byline
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Choosing a Story Thread
- Orienting the Audience with the Setting Headline
- Interesting the Audience with the Role Headline
- Engaging the Audience with the “Point A” Headline
- Motivating the Audience with the “Point B” Headline
- Creating Dramatic Tension Between the Point A and Point B Headlines
- Focusing the Audience with the “Call to Action” Headline
- Choosing a Pattern to Follow
- Closing the Curtain on Act I
-
10 Tips for Enhancing Act I
- Tip 1: Inspiration from the Screenwriters
- Tip 2: Varying your Story
- Tip 3: Your Act I Screen Test
- Tip 4: Multiple Stories, Multiple Templates
- Tip 5: Visualize Your Audience
- Tip 6: What Problem Is Your Audience Facing?
- Tip 7: Strategic Collage
- Tip 8: The Story of Advertising
- Tip 9: Persuasive Education
- Tip 10: Get the Writing Right
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5. Planning the Rest of Your Slides
- And Now Presenting…Act II
- Threading the Eye of the Needle Using a Hierarchy
- Prioritizing Your Slides
- Pulling Through What’s Most Important First
- Lowering the Curtain on Your Story Template
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10 Tips for Enhancing Your Story Template
- Tip 1: The Power of Three
- Tip 2: Make Room for Four
- Tip 3: Tailor Your Act II Column Headings to Your Profession
- Tip 4: Story Templates for Teams
- Tip 5: The Story Nugget
- Tip 6: BBP Beyond PowerPoint
- Tip 7: Build an Outline in a Brainstorm
- Tip 8: Tap Your Team’s Talents
- Tip 9: Take the Express Elevator
- Tip 10: The Hierarchy in Your Mind
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6. Setting Up Your Storyboard and Narration
- What Will You Show, Say, and Do During Every Slide?
- Preparing the Storyboard
- Planning for the Verbal Channel by Writing Down What You’ll Say
- Planning for the Visual Channel by Sketching Your Storyboard
- Storyboarding Using Three Ground Rules
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10 Tips for Enhancing Your Storyboard
- Tip 1: Set Up the Slide Master Manually
- Tip 2: Set Up the Notes Master Manually
- Tip 3: Install the Storyboard Formatter on Your Local Computer
- Tip 4: Edit the Headlines
- Tip 5: Apply Slide Backgrounds Manually
- Tip 6: Set Up Custom Layouts and Themes Manually
- Tip 7: The BBP Storyboard Sketchpad
- Tip 8: Print Full-Page Storyboards
- Tip 9: Create Nested Storyboards
- Tip 10: Rehearse with Only Your Headlines
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7. Sketching Your Storyboard
- What Do I Sketch on Each Slide?
- Sketching the Act I Slides
- Sketching the Call to Action and Key Point Slides
- Sketching an Optional Navigation Bar
- Sketching the Explanation Slides
- Sketching the Detail Slides
- Sketching Your Story Template
- Ready, Set, Sketch!
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8. Adding Graphics to Your Slides
- Which Graphics Do I Add to Each Slide?
- Defining Your Design Constraints
- Adding Graphics Using Three Ground Rules
- Starting the Production Flow
- Applying Final Slide Layouts to Your Storyboard
- Adding Graphics to the Call To Action and Key Point Slides
- Preparing Slides That Don’t Require Graphics
- Adding Graphics to the Act I Slides
- Adding Graphics to the Explanation Slides
- Adding Graphics to the Detail Slides
- Creating the Act III Slides
- Fine-Tuning and Finishing Up
- Reviewing and Finalizing the Storyboard
-
10 Tips for Enhancing Your Storyboard
- Tip 1: Clip Your Ideas
- Tip 2: The Photo Basics—Size, Crop, and Compress
- Tip 3: Try Three Treatments
- Tip 4: Design for Your Designer
- Tip 5: Build a BBP Layout Library
- Tip 6: Build a BBP Charts Library
- Tip 7: Consider Color
- Tip 8: Call Out Additional Information
- Tip 9: Sketch It All, Live!
- Tip 10: Develop a Single Illustration, Slide by Slide
- 9. Delivering Your BBP Presentation
- 10. Reviewing a Range of BBP Examples
- A. BBP Ground Rules and Checklists
- B. Presenting BBP with Two Views
- C. Starting Your Point A and B Headlines
- D. Starting Your Call to Action Headlines
- E. Creating Custom BBP Layouts
- Index
- About the Author
- Copyright
Product information
- Title: Beyond Bullet Points, 3rd Edition
- Author(s):
- Release date: April 2011
- Publisher(s): Microsoft Press
- ISBN: 9780735660052
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