Appendix A. BBP Ground Rules and Checklists
BEYOND BULLET POINTS (BBP) includes sets of ground rules and checklists to guide you through the process described in this book—here they are compiled in one place so that you can use them for reference.
The BBP Ground Rules
The BBP Ground Rules cover the fundamentals that you should follow through each of the key phases of developing a BBP presentation.
Three Ground Rules for Writing Headlines
Your story template depends on a special writing style that boils down your story to its essence. Follow these three ground rules to keep your writing concise:
Write concise, complete sentences with a subject and a verb in active tense.
Be clear, direct, specific, and conversational.
Link your ideas across cells.
Three ...
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