Spotlight: FIFA WORLD CUP

Figure 1. The FIFA World Cup English-language home page.

Every four years, FIFA (Fédération Internationale de Football Association) holds the World Cup, arguably the most popular sporting event in the world. In June 2002, the World Cup was jointly hosted by Korea and Japan. It drew more than 2 million spectators, and more than a billion people watched the matches on television. The Internet also played a vital role in the World Cup. In December 2001, FIFA, in partnership with Yahoo!, launched the FIFA World Cup web site.

www.fifaworldcup.com

Localized web sites: The FIFA World Cup site is currently available ...

Get Beyond Borders: Web Globalization Strategies now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial