Beyond Borders: Web Globalization Strategies

David Buckland,

Internet Project and Development Manager Burton USA

Q1:	Explain your role in managing the web site.
A1:	I manage the overall project and the developers working on the site. After a site goes live, I work with global marketing departments on enhancements and providing tools to enable them to manage global content and updates.
Q2:	Describe your localization strategy.
A2:	Our site is geared more toward languages than specific regions. Regional content managers have access to admin tools that allow them to manage language-specific content.
Q3:	When did you launch the localized sites?
A3:	We launched five localized web sites on August 1, 2001. The Polish site was launched in late 2001.
Q4:

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Beyond Borders: Web Globalization Strategies by John Yunker