Q&A WITH FEDEX

Virginie Lasnier, Marketing Advisor

FedEx Corporate Services

Q1: Some localized sites do not contain translated text. What was the rationale behind, say, not using Arabic for the Egypt site?
A1: FedEx will localize all 204 sites in phases. The rollout plan and phases are based on the following criteria:
  • FedEx operation in the local countries, such as local strategy and volume

  • Economic forecast

  • Web penetration

  • Cost/ROI analysis

  • Competitive forces

  • Available resources in the local country to provide localized content and news

  • Ranking of all global and local web development projects worldwide and resource allocations

Q2: Do you find based on your tests and feedback that users are comfortable with the global gateway?
A2: The global ...

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