ANALYSIS
Web localization isn’t always about expanding beyond borders. Increasingly, American organizations are localizing their web sites for Americans, and the U.S. government is no exception. Although many governmental departments have been painfully slow to supply information in multiple languages, the SSA has made an aggressive effort to reach as many Americans as possible. The SSA doesn’t have an enormous translation budget, but it still manages to provide information in 14 languages. Necessity breeds creativity, which in turn breeds PDFs.
The advantage of PDFs is that they can serve multiple purposes. They can be posted on a web site for download or can be printed for distribution at regional offices (see Figure 3). This strategy ...
Get Beyond Borders: Web Globalization Strategies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
