Spotlight: L.L. BEAN
Figure 1. The L.L. Bean home page.
L.L. Bean was founded in 1912 by Leon Leonwood Bean as a one-man direct mail operation. Last year, the company made a billion dollars in sales, shipping more than 12 million packages around the world. L.L. Bean has a very strong business in Japan through direct mail and more than nine retail outlets.
However, L.L. Bean has only recently begun testing the globalization waters. It initially launched help sections in four languages; however, the Japanese section proved so popular that the company decided to undergo a full-scale Japanese localization. In June 2002, L.L. ...
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