Beyond Borders: Web Globalization Strategies

Steve Pogorzelski, President,

North America office

Monster.com

Q1:	Describe your globalization strategy.
A1:	We are owned by TMP Worldwide, a human capital company that owns the largest recruitment advertising agency in the world. Our web globalization strategy was to play off the strength of the local recruitment advertising agency offices.
Q2:	What countries did you begin with?
A2:	We began with the Netherlands and the U.K. because we have a very strong Dutch agency and have the largest recruitment advertising agency market share in the U.K. They enabled us to migrate their recruitment efforts to the web quickly.
Q3:	Your site says “more countries coming soon”?
A3:	Japan is coming soon. We’re also looking at Latin ...

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Beyond Borders: Web Globalization Strategies by John Yunker