Chapter 16. PROMOTING YOUR SITE GLOBALLY
Most companies measure the effectiveness of a localized web site not by the quality of the translation, but by the number of visitors and, ultimately, the number of sales. If you want to ensure that your site succeeds by these measures, you need to invest appropriate planning and resources into promotion. Although there are many ways to promote a web site, this chapter focuses on the more “web-centric” promotions: search engines, banner ads, and email.
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