ALL SUPPORT IS LOCAL
Web globalization would be a lot easier if you didn’t have to worry about all those non-Internet issues. Yet these very issues will make or break your web site and, ultimately, your company. This is the perfect time to invest heavily in global customer support. So few companies are doing a good job at it that you can quickly gain a competitive advantage and begin to build a loyal, global customer base. Now that you know how to support your customers, the next chapter focuses on driving even more customers to your site.
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