Beyond Borders: Web Globalization Strategies

SO MANY LANGUAGES; SO LITTLE TIME

Content management becomes an issue only when you have content to manage. For companies just embarking on web localization, content management is easily overlooked. But don’t overlook the importance and complexity of maintaining localized web sites, particularly when it comes time to allocate budgets. Eventually, you’ll need to update the localized web sites, and you’ll need the staff and, possibly, the software to make it happen.

Now that you understand how to develop and manage a localized web site, it’s time to begin promoting and supporting your localized web site. The next chapter, “Mastering Your (Country) Domain,” will teach you how to register your company’s domain name in just about any language and ...