THE SPIRIT IS WILLING, BUT THE BUDGET IS WEAK
Companies often view localization as a simple matter of photocopying a source-language web site. And, the thinking goes, because photocopying is inexpensive, so too should localization be. Furthermore, many people assume that computers manage the localization process, bringing costs down even further. As a result, budgets are often set unrealistically low, and web globalization managers are placed in the awkward position of trying to get more money or making do with what they have.
The average localization project can run anywhere from $20,000 to $100,000, but large corporations spend more than a million dollars annually on localization. Also, web localization is not just a one-time expense ...
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