WEB GLOBALIZATION STRATEGIES: THREE SCENARIOS
Which localization strategy is right for you? It all depends on your organization, budget, needs, and plans—short term and long term. There is no “one” strategy that all companies should adopt. What follows are three scenarios that illustrate the different localization strategies companies can use and how these strategies affect workflow.
Scenario One
Small U.S. company; small web site
| Localization strategy: | Incremental |
| Production: | All outsourced |
| Management: | Centralized |
In the first scenario, a small U.S. company with no international offices wants to localize its web site for several new markets. Because the web site is small and changes infrequently, there’s little urgency or cost benefit to ...
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