WHO’S IN CHARGE?
Nothing ensures consistency across locales more than managing them all from one location, yet many companies have numerous locations and more than one web team. For multinational companies, the struggle between home offices and foreign offices springs eternal. Home offices want more control, and foreign offices want more independence. This struggle becomes readily apparent when applied to web globalization. Will each localized site be managed by an in-country office, by headquarters, or by a combination of both? If headquarters retains all control, there’s a risk that it will miss out on opportunities that only the in-country offices can see. If local offices aren’t empowered to capitalize on these opportunities, sales are ...
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