Chapter 3. FIRST STEPS—AND MISSTEPS
You’re bound to make a few mistakes when you begin web globalization. Although some mistakes are inevitable, and even necessary, you can avoid a lot of frustration (and costs) simply by avoiding the mistakes of those who went before.
A lot of companies have launched global web sites in the past few years, but most of these sites are far from perfect. For instance, many web sites are not fully translated, others are badly translated, and still others don’t make it easy for international users to find their localized sites.
This chapter highlights a few of the more common mistakes that companies make when localizing web sites, and the rest of this book will show you how to avoid repeating them.
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