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Beyond Big Data

Using Social MDM to Drive Deep Customer Insight

Martin Oberhofer, Eberhard Hechler,Ivan Milman, Scott Schumacher, andDan Wolfson

IBM PressPearson plcUpper Saddle River, NJ • Boston • Indianapolis • San FranciscoNew York • Toronto • Montreal • London • Munich • Paris • MadridCape Town • Sydney • Tokyo • Singapore • Mexico City

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