Foreword I

Every leader makes decisions. And every decision depends on information. That’s been true whether someone has led a company, a government, an army, a team, or a household.

The ultimate value of the information technology industry has never been about chips, computers, and software. The industry has always sought to help leaders know with confidence all that has happened, is happening, and might happen to every aspect of the enterprise. But the ante is upped by the volume and variety of information and the velocity of decision making. We’re entering the age of Big Data where knowledge and expertise are minimal stakes for survival, and the traditional data centers are becoming the coffins. In this new era of Big Data, continuous reinvention, ...

Get Beyond Big Data: Using Social MDM to Drive Deep Customer Insight now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.