Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

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To my wife Kirsten and my sons Damian and Adrian—You are the great love and joy of my life.—Martin Oberhofer

To my wife Irina and my sons Lars and Alex—Who so greatly encouraged me in this endeavor.—Eberhard Hechler

To my wife Janie, for making my heart dance with joy.To Jenica and Ryan, for showing me how a heart can grow.And to Bill, for joining the club.—Ivan Milman

I would like to dedicate this to my wife Julie,who supports me in everything I do.—Scott Schumacher

To my family, especially my wife Danelle, for theirunderstanding and support.—Dan Wolfson

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