Book description
Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data
Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM was designed primarily for structured data. Today, crucial information is increasingly captured in unstructured, transactional, and social formats: from tweets and Facebook posts to call center transcripts. Even with tools like Hadoop, extracting usable insight is difficult—often, because it’s so difficult to integrate new and legacy data sources.
In Beyond Big Data, five of IBM’s leading data management experts introduce powerful new ways to integrate social, mobile, location, and traditional data. Drawing on pioneering experience with IBM’s enterprise customers, they show how Social MDM can help you deepen relationships, improve prospect targeting, and fully engage customers through mobile channels.
Business leaders and practitioners will discover powerful new ways to combine social and master data to improve performance and uncover new opportunities. Architects and other technical leaders will find a complete reference architecture, in-depth coverage of relevant technologies and use cases, and domain-specific best practices for their own projects.
Coverage Includes
How Social MDM extends fundamental MDM concepts and techniques
Architecting Social MDM: components, functions, layers, and interactions
Identifying high value relationships: person to product and person to organization
Mapping Social MDM architecture to specific products and technologies
Using Social MDM to create more compelling customer experiences
Accelerating your transition to highly-targeted, contextual marketing
Incorporating mobile data to improve employee productivity
Avoiding privacy and ethical pitfalls throughout your ecosystem
Previewing Semantic MDM and other emerging trends
Table of contents
- About This eBook
- Title Page
- Copyright Page
- Dedication page
- Contents
- Foreword I
- Foreword II
- Preface
- Acknowledgments
- About the Authors
- Chapter 1. Introduction to Social MDM
- Chapter 2. Use Cases and Requirements for Social MDM
- Chapter 3. Capability Framework for Social MDM
- Chapter 4. Social MDM Reference Architecture
- Chapter 5. Product Capabilities for Social MDM
- Chapter 6. Social MDM and Customer Care
- Chapter 7. Social MDM and Marketing
- Chapter 8. Mobile MDM
- Chapter 9. Future Trends in MDM
- Index
- Code Snippets
Product information
- Title: Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
- Author(s):
- Release date: October 2014
- Publisher(s): IBM Press
- ISBN: 9780133509823
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