Beyond Advertising

Acknowledgements

This book represents a milestone in a years-long collaborative process, both between us as co-founders of the Wharton Future of Advertising (WFoA) Program, as well as with all those who have helped develop, participate in, and contribute to the projects, initiatives, and gatherings reflected in these pages.

Focusing on the future of advertising was the brain child of Mark Morris, Joe Plummer, and Jerry, when they identified the revolution that was fomenting in the advertising world and the need to establish an independent, respected, academic endeavor to bring together forward-thinking practitioners, researchers, and academics to collectively chart the way forward. Since then, many individuals around the world have been inspired by our mission to become de facto members of the Wharton Future of Advertising Innovation Network – our co-authors. We are grateful for the opportunity to thank the many people and their organizations who have contributed and lent support of all kinds to make this profoundly collaborative book and initiative take shape.

For the actual book and ebook, we thank Richard Narramore at Wiley, with the wonderful team of Tiffany Colon, Peter Knox, and Suganya Babu, who provided the support, encouragement, feedback, and patience we needed to marshal the manuscript through production and to market.

We are grateful to those who took the time to provide early, honest and constructive feedback on the manuscript including Lisa Colantuono, Neal Davies, ...