References

  1. Allen, Kevin. “The Future of Advertising.” Wharton Future of Advertising Program (WFoA) Advertising 2020 Project, October 12, 2012. http://wfoa.wharton.upenn.edu/perspective/kevinallen/.
  2. Andersen, Frederick. “Thinking of Running an Agency in 2020?” WFoA Advertising 2020 Project, October 12, 2012. http://wfoa.wharton.upenn.edu/perspective/frederikandersen/.
  3. AOL and BBDO. Research presented by Christian Kugel at the Wharton Future of Advertising Program Annual Meeting, Philadelphia, PA, November 6–7, 2013.
  4. AOL, BBDO, and InsightsNow. “Seven Shades of Mobile: The Hidden Motivations of Mobile Users,” AOL Case History, October 2012. https://advertising.aol.com/sites/advertising.aol.com/files/insights/research-reports/downloads/aol-bbdo-7-shades-mobile-abstract-final.pdf.
  5. Ard, Hayley. “Beyond Wearables: New Frontiers in Interactive Tech.” WIRED, February 25, 2015. http://www.wired.com/2015/02/beyond-wearables-new-frontiers-in-interactive-tech/.
  6. Arnold, Chris. “Now That's Advertainment.” WFoA Advertising 2020 Project, September 15, 2013. http://wfoa.wharton.upenn.edu/perspective/now-thats-advertainment/.
  7. Baker, John M. “Future of Advertising 2020.” WFoA Advertising 2020 Project, October 12, 2012. http://wfoa.wharton.upenn.edu/perspective/johnbaker/.
  8. Banga, Kamini. “Advertising 2020.” WFoA Advertising 2020 Project, November 13, 2012. http://wfoa.wharton.upenn.edu/perspective/kaminibanga/.
  9. Barocci, Bob. “Bob Ogilvy Dinner Speech,” WFoA Advertising 2020 Project, November 2012. ...

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