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Better Broadcast Writing, Better Broadcast News by Greg Dobbs

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9

Choosing Your Close

 

 

 

What You’ll Learn_________________________

At the beginning of the last chapter, the very first lesson was “You’re only as good as your last act.” But the other part of the lesson was that in broadcast writing, your last act—your close—actually is “the second most important part” of a story, second behind the lead.

Okay, you can live with that. “Second most important” is a bigger deal than “least” important. So let’s talk about it. How do you choose your close? When do you choose your close? Why do you choose a close?

The last question is the easiest to answer. You choose a close to wrap up a story. To bring closure for the viewer, at least until the next newscast. Obviously some stories are destined to go on, and ...

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