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Better Broadcast Writing, Better Broadcast News by Greg Dobbs

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3

Being Perfectly Clear

 

What You’ll Learn_________________________

The lesson of the last chapter was make your story easy to read. The lesson of this one is make it easy to understand. You’d think that would make this the longest chapter in the book. But if you follow all the lessons you learn here, you’ll see why it can be the shortest. As you’ve already learned, your story will be easy if you stick to simple words, use language people can understand, and prepare a script that can be read smoothly, accurately, convincingly.

However, a few common qualities tend to get in the way in a lot of writing, and they are the themes of the three sections in this chapter: too much information, raising questions but not answering them, and generalizing. ...

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