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Better Broadcast Writing, Better Broadcast News by Greg Dobbs

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2

The Wrong Way to Write It

 

What You’ll Learn________________

The basic lesson of the last chapter was don’t use words in a news story that are so arcane, exclusive, or complicated that you wouldn’t use them in a conversation with your mother, your roommate, or your best friend. The lesson of this chapter is don’t use anything in a script you’re preparing for someone else that you wouldn’t want in a script that you might have to read, live, on the air.

What’s the difference? Simple. When you have a personal talk with someone you know—on the phone or across a coffee table—you probably don’t give a moment’s thought to how you look, how you sound, how long you take to state your point or how you form your sentences.

On the air though, no one has ...

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