INTRODUCTION
Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances. Founded in 1911 by Lou Upton, Whirlpool initially produced motor-driven wringer washing machines. Today Whirlpool Corporation realizes annual sales of approximately $19 billion, has 73,000 employees, and maintains approximately seventy manufacturing and technology research centers around the world. Whirlpool Corporation manufactures and markets major brand names that include Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, and Bauknecht to consumers in nearly every country around the world.
During its first fifty years, the company grew and expanded manufacturing operations to include a full range of kitchen and ...