About the Author

David Axson is an author and consultant specializing in strategy, finance, and management. In addition to this book, he is also the author of The Management Mythbuster (John Wiley & Sons, 2010) and Half the World Away (Countinghouse Press, 2009).

David was a cofounder of The Hackett Group, helping lead the company from start-up to an initial public offering in six years. During his 11 years with the firm, he was responsible for developing a number of the firm's market-leading benchmarks. He also served as head of corporate planning at Bank of America from 2003 to 2004. Prior to moving to the United States in 1991, David was affiliated with A.T. Kearney, Deloitte, Haskins & Sells, and Lloyds Bank in London, England. He has degrees in accounting and computer science from the University of Leeds in England and is a member of the British Computer Society. David lives with his wife and two children in Bath, Ohio.

Further information can be found at www.davidaxson.com.

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