10 INTRODUCTION
12 Vignelli Associates: Approach
to Grid-based Design
20 ELEMENTS OF A GRID
SYSTEM
An Overview
22 Oikos Associati: Turning the
Grid into a Focal Point
26 BASIC STRUCTURES
Single-Column/Manuscript
Grids
Multicolumn Grids
Modular Grids
Hierarchical Grids
Baseline Grids
Compound Grids
48 UPPERCASE Magazine:
Multicolumn Flexibility
54 BEHIND THE GRID
An Overview
Type & Column Widths
56 HOW Magazine: Designing
for Designers
Type & Vertical Increments
Type & Balance in Columns
The Golden Section
64 Lucid Design: The Twelve-
Column Grid &
Website Design
68 HIERARCHY/
ORGANIZATION OF
INFORMATION
An Overview
Organizing the Content
Scale & Impact
Typographic Techniques Can
Impact Flow
Negative Space As a Map
Using Relative Position to
Establish Importance
Color Can Bring Content
Forward, or Push It Back
80 Brandon Bird Design: Grids
on Display
84 Elements: A Modular System
to Ease Line Extension
88 The Official Manufacturing
Company: Divisions in
Space Form Content Areas
92 PAGE STRUCTURE
An Overview
Size & Shape of the Page
Page Margins
98 Caserta Design: Layout That
Evokes an Emotional
Response
Live Area: Page Size
Symmetry & Composition
Folds & Relationship of
Content Across Pages
Production Considerations
CONTENTS
110 UnderConsideration: Grouping
with Grids
114 CONTENT STRUCTURE
An Overview
Development of Read/
Progression of Info
Grouping Information
Rhythm & Flow
Pacing
122 Memo Productions: Content
Is King
126 Alexander Isley, Inc.:
Illustration Grouped
with Text
130 Here Design: Illustrations
Add Flavor to Layouts
134 RELATIONSHIP OF
DESIGN COMPONENTS
An Overview
How Text & Image Can
Be Separated
How Text & Image Can
Be Unified
Space
Scale
146 804: Spatial Flexibility
150 WIRED Magazine: Design
Fidelity Across Platforms
156 TYPE AS IMAGE
An Overview
Hand Lettering & Illustrative
Typog raphy
Caption Treatment
Pull Quotes
Folios & Wayfinding
164 Matador: Layout with a
Typographic Focus
168 COLOR
An Overview
Color As a Unifying Element
Color As an Organizational
Tool
176 AdamsMorioka: For the
Love of Color
180 BREAKING THE RULES
An Overview
Grid Deconstruction
Optical Composition
Organic Design
186 Modern Dog: Design
Organically But Think
Rationally
192 ABOUT THE AUTHORS
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