Chapter 33. The Screw-Me Scenario

It had all the signs of a good meeting. And I hate meetings. We were:

  • Talking about a product we loved

  • In great shape from a feature, quality, and schedule standpoint

  • A group that historically did not kick ass

  • A group that was kicking ass

The slides looked great and the dry run was flawless, so why hadn’t I slept in two nights?

I couldn’t sleep because I couldn’t see the Screw-Me.

You Might Be Lying

There are endless interesting variants of meetings, but the one I want to talk about is the executive cross-pollination communication clusterfuck. The point of this meeting is alignment. Big alignment. You’ve likely got several different groups who don’t normally spend a lot of time together being forced to sit in the same room so the execs can compare stories, measure reality, and figure out who is lying.

Before I explain how to get your head around this meeting, I want to talk about intent behind this meeting. Intent starts with a question: “Why does this meeting exist?” If you’re responsible for the presentation in this particular meeting, it exists because someone hates you.

It’s not personal hate. It’s professional hate, and it’s exacerbated by a simple fact of organization: different groups speak different languages. Marketing speaks marketing, Legal speaks legal, and Engineering speaks engineering. There’s a fundamental communication breakdown somewhere in the building, and someone is feeling wronged. They’re feeling bullied ...

Get Being Geek now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.