Motivations for Moving to an Agile Culture
Motivation is the fuel necessary to keep the human engine running.
When moving to something as all-encompassing as Agile, it is important to state clearly the objectives and equally important to explain the motivations behind the need to change. This is one aspect of conditioning the environment toward Agile. Stating the objectives helps folks understand what you are intending to do, and explaining the motivations brings clarity to why you are trying to achieve those objectives.