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Being Agile: Your Roadmap to Successful Adoption of Agile by Mario E. Moreira

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Importance of Customer Engagement

No plan survives contact with the customer.

—Variation on Helmuth von Moltke

In Agile, delivering customer value is key. As discussed in the preceding chapter, what the customer finds valuable, changes over time, and so do the market conditions. This is why applying big upfront methods, such as waterfall, can be unwieldy. When you fix customer needs up front and plan the path to delivery without continuously engaging with the customer, you might stick to the plan, but you will be incrementally veering away from what the customer finds valuable. The moment you engage with customers on a continual basis, the ...

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