Make Stakeholder Interaction Compelling for Your Customers

Here’s another story. Years ago another IBM agile consultant and I were working with an IBM team in Atlanta that was making the transition to agile. While in Atlanta for several days, we had the opportunity to join several members of the development organization on a customer visit to one of its biggest customers (who also happened to be in the metro-Atlanta area). After quite a bit of discussion about various technical issues (which I wasn’t familiar with because I didn’t know much about the product), I had the opportunity to talk to the customer about the team’s move to agile. As part of the discussion, I asked the customer representatives if they had participated in Beta programs previously, ...

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