Being Agile: Eleven Breakthrough Techniques to Keep You from “Waterfalling Backward”

Breakthrough

To get some great experience with active stakeholder interaction, try this “2, 2, 2, 2” technique: 2 customers, 2 issues, 2 iterations, and 2 weeks for feedback. Here is how it works: Assuming you already have an established customer base, you no doubt have a few customers who can be—ummm—challenging. The tendency is to shun these customers as much as possible—after all, who wants to listen to customers tell you how ugly your baby is? In this case, however, it’s typically these customers who are actually trying to gain the most benefit from your product and be the most productive with it. They’re stretching the use of your product to its limits. If you can make these customers both successful and happy, your other customers should ...