Behind Every Good Decision

Acknowledgments

This book is a culmination of our beliefs and knowledge of business analytics. While it has taken over our lives during the last several months, it simply could not have come to fruition without the help and support of our friends and family members, who not only generously contributed their varied expertise, but also generously tolerated us on this journey. We feel grateful to have the support of these compassionate and highly intelligent individuals.

We’re analytics experts—not writers. Thank you Lakshmi Jayaraman for giving this book a voice with your tireless work in telling our story, adding design and innovation context, and writing and editing. We also thank you just as much for your insistence on making it fun and readable ...