EIGHT

Competing on Analytics

THIS CHAPTER WILL TALK ABOUT:

3 Key Questions to lay the analytics agenda for an organization.

Optimal organizational structure for a data-enabled company.

A philosophy professor stood before his class. As the session started, he wordlessly picked up a very large and empty jar and proceeded to fill it with big rocks. He then asked the students if the jar was full. They agreed that it was. He then picked up a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles, of course, rolled into the open areas between the rocks. He then asked the students again if the jar was full. They agreed it was. The professor next picked up a box of sand and poured it into the jar, which filled up all the ...

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