Behind Every Good Decision

Free Sample Chapter from Data Crush by Christopher Surdak

Be sure to read Data Crush by Christopher Surdak (978-0-8144-3374-X; $27.95; also available as an ebook). The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of “big data” generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors ...