About the Authors
Piyanka Jain is President and CEO of Aryng, a management consulting company focused on analytics for business impact. As a highly regarded industry thought leader in analytics, she has been a keynote speaker at business and analytics conferences, including the American Marketing Association, Predictive Analytics World, GigaOm, and the Google Analytics User Conference. She speaks about data-driven decision making to gain competitive advantage. In 15 years as an analytics leader, she has had a more than $150 million demonstrated impact on business. As a gifted problem solver, she seeks out patterns and insights to drive change in her client’s organizations and impact top levers of business. She considers customer satisfaction, ...
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