Part Two
Personality Theory
With a solid background in understanding why financial goals are difficult to reach, a background in the subject of behavioral finance, as well as an introduction to twenty specific behavioral biases under your belt, we are now in a position to explore Part II of the book which involves personality history and theory, personality testing, and behavioral investor type (BIT) theory. We start with an introduction to personality theory in Chapter 4, and then move to the history of personality testing in Chapter 5. In Chapter 6, the behavioral investor type framework is introduced and in Chapter 7, behavioral investor type diagnostic testing is reviewed.
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