CHAPTER 1
Welcome to a Touch-First World
In April 2010, I first heard the phrase that defined Microsoft’s new strategy: “three screens and the cloud.” This referred to a targeted approach to ensure that Microsoft’s products were ubiquitous on mobile phones, desktop computers, and television screens and that these platforms provided a seamless experience by being held together with data in the cloud. The products represented on the three screens were Windows Phone 7, Windows 7, and Xbox 360. Microsoft still dominates the television screen, with its Xbox line accounting for approximately half of all game consoles sold worldwide and a continued ...
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